Sales, support and CRM in practice

Guides and strategies to organize your sales operation, sell on the channels your customers use and grow with process.

FeaturedAutomation

Sales automation: what to automate in your sales process (and what not to)

Sales automation isn't a robot talking to customers. See what to automate to gain scale — and what must stay human so you don't lose deals.

8 min read
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Conversion

Sales follow-up: how and when to do it to close more deals

Most sales happen after the fourth contact — and most reps give up before that. Learn to follow up with timing, value and a simple cadence.

7 min read
WhatsApp

How to sell on WhatsApp professionally: the complete guide

WhatsApp is Brazil's #1 sales channel — and the most disorganized. Learn how to professionalize it with the official API, one central number and a pipeline.

10 min read
Sales process

Sales pipeline: how to structure yours in 5 stages (with examples)

Learn to build a sales pipeline that mirrors your real process: the 5 essential stages, clear exit criteria and the metrics that matter at each step.

9 min read
Basics

What is a sales CRM and why your company needs one

Understand what a sales CRM is, what it does for your sales team day to day, and the signs your company is overdue for one.

8 min read

Put it into practice with Triction

Build your pipeline, connect WhatsApp and track every opportunity on a single platform.

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